Requiring businesses to notify customers of the use of biometric identifier technology and prohibiting the sale of biometric identifier information.

A Local Law to amend the administrative code of the city of New York, in relation to requiring businesses to notify customers of the use of biometric identifier technology and prohibiting the sale of biometric identifier information

This bill addresses the increased collection and use of biometric identifier information, such as the use of facial recognition technology, by commercial establishments to track consumer activity. The bill prohibits the sale of biometric identifier information. It also requires certain commercial establishments, such as retailers, restaurants, and entertainment venues, to post signage notifying consumers if they collect biometric identifier information. The bill provides for a private right of action that allows for judgments of $500 for failing to post signage or negligently selling/sharing biometric information and $5,000 for the intentional or reckless sale of biometric information. The bill requires the Chief Privacy Officer to conduct outreach and education to affected commercial establishments.