Use of web analytics for city agency websites.

A Local Law to amend the administrative code of the city of New York, in relation to the use of web analytics for city agency websites

This bill would require the Department of Information Technology and Telecommunications (DOITT) to require City websites to use web analytics to help optimize their websites. Web analytics are tools used to measure a website’s use, traffic, traffic sources and analyze other web data for the purposes of improving the effectiveness of a website.